Harold Burson and Burson-Marsteller
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN044
Case Length : 15 Pages
Period : 1996-2006
Organization : Burson-Marsteller
Pub Date : 2006
Teaching Note :Not Available
Countries : US
Industry : Public Relations
To download Harold Burson and Burson-Marsteller case study
(Case Code: LDEN044) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
»
Leadership and Entrepreneurship Case Studies
» Case Studies Collection
» ICMR HOME
» Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
|
<< Previous
"Harold Burson has contributed a great deal professionally
and personally to the public relations industry worldwide. Not only has he
counseled the boards of some of the most influential organizations across the
globe, placing PR at the heart of their business strategies, he has also helped
to raise industry standards by developing training programs and through
mentoring."1
- Ann Mealor, Deputy Director General, Chartered Institute
of Public Relations (CIPR)2, in September 2006.
"For nearly half a century, Harold Burson and
Burson-Marsteller have been household names, and Harold is a legend in the
industry."3
- John Schulz, Dean, College of Communication (COM), Boston
University, in October 2003.
"Harold always provides insights that startle
those who think they know all the answers. He usually nails the
issue before anyone else...He is the gold standard by which public
relations people judge themselves."4
- Dr. Leslie Gaines-Ross, Chief Reputation
Strategist, Weber Shandwick Worldwide, in 2006.
Introduction
|
On September 11, 2006, Harold Burson (Harold), one of the founders of the global
PR firm Burson-Marsteller (BM), received the Alan Campbell-Johnson5 Medal from
the CIPR for his outstanding contribution to the field of international PR.
Harold was appreciated for his role as the main architect of the world-renowned
PR firm BM. Through-out his career as a PR practitioner, he successfully guided
many CEOs of blue chip companies to enable them to establish a good relationship
with the media and the public at large. He also developed various training
programs for aspiring PR executives by setting up the Burson-Marsteller
University besides sponsoring and supporting other educational institutions and
industry bodies to promote such programs.
|
|
Industry watchers considered Harold a legend in the PR industry. For more than
50 years, he had served as a counselor and advisor of corporate chief
executives (CEOs), government leaders, and heads of public sector
institutions.
|
|
Describing Harold, John Schulz (Schulz), Dean, College of Communication at
Boston University, said, "This is a man of calm and wisdom who cuts to the
heart of the matter and sees more clearly than others the essence of
problems, issues, and solutions."6 (Refer to Exhibit I for a Photograph of
Harold Burson).
In a survey conducted by the trade magazine PR Week in 2000, Harold was
named "the century's most influential PR figure."7
He was appreciated for not only his effective services to his clients but
also for developing training programs for PR executives and promoting the
profession overall. |
Harold Burson and Burson-Marsteller
- Next Page>>
|
|
